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how we work
focus on the key accounts
that drive pipeline
and revenue
full-funnel ABM
we support key accounts across the full revenue lifecycle. from first signal to expansion
real buyer input
before we start anything, we talk
to your buyers. real conversations shape what we build
intent signals
we track account-level activity
and intent signals to engage
accounts at the right moment
we integrate into your
in-house team while
keeping the flexibility of
an outstaff partner
how we work
focus on the key accounts that drive pipeline
and revenue
focus on the key accounts that
drive pipeline
and revenue
we integrate into your
in-house team while
keeping the flexibility of
an outstaff partner
intent signals
we track account-level activity
and intent signals to engage
accounts at the right moment
real buyer input
before we start anything, we talk
to your buyers. real conversations shape what we build
full-funnel ABM
we support key accounts across the full revenue lifecycle. from first signal to expansion
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FOR B2B PRODUCTS THAT
want to turn priority accounts into revenue
three situations where ABM is a strong fit:
high-ticket enterprise sales (ACV > $20k)
enterprise deals involve multiple stakeholders and long decision cycles. ABM engages the full buying committee with relevant messaging, improving deal quality and size
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scaling your best-fit ICP across regions
ABM lets you expand into new geographies by targeting accounts similar to your existing key
customers using real case studies, proven messaging, and familiar buying patterns
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account growth stages
ABM supports expansion by
keeping existing accounts
engaged around new use cases
and upgrades, increasing
retention and lifetime value
ABM delivers higher
ROI than most other marketing investments
FOR B2B PRODUCTS
THAT want to turn
priority accounts into revenue
three situations where ABM is a strong fit:
high-ticket enterprise sales (ACV > $20k)
enterprise deals involve multiple stakeholders and long decision cycles. ABM engages the full buying committee with relevant messaging, improving deal quality and size
scaling your best-fit ICP across regions
ABM lets you expand into new geographies by targeting accounts similar to your existing key
customers using real case studies, proven messaging, and familiar buying patterns
account growth stages
ABM supports expansion by
keeping existing accounts
engaged around new use cases
and upgrades, increasing
retention and lifetime value
ABM delivers higher ROI than most other marketing investments
.png)
scaling your best-fit ICP across regions
ABM lets you expand into new geographies by targeting accounts similar to your existing key customers using real case studies, proven messaging, and familiar buying patterns
account growth stages
ABM supports expansion by
keeping existing accounts engaged around new use cases and
upgrades, increasing retention and lifetime value
high-ticket enterprise sales (ACV > $20k)
enterprise deals involve multiple stakeholders and long decision cycles. ABM engages the full buying committee with relevant messaging, improving deal quality and size
HOW OUR ABM FUNNEL
WORKS
New Account Acquisition
KPIs: Target Account → Engaged Account (MQL) (%)
account-based ads run across LinkedIn, Meta, and YouTube to reach specific roles within each target account. engagement is tracked at the persona level, allowing us to identify who is engaging and when accounts are ready to move forward
Pipeline Acceleration
KPIs: MQL → Meeting → SQL → Deal (%)
paid campaigns shift to proof and use cases. warm outbound
is triggered by account-level intent, combining account activity, market signals, and in-product behavior to identify which accounts, teams, and users are actively evaluating the product
Account Expansion
KPIs: ↑ Average Contract Value (ACV) ($)
at the final stage, ABM focuses on driving plan upgrades and increasing account value. paid channels highlight higher-tier plans, add-ons, and advanced use cases, while in-product signals indicate when accounts are ready to move up
sales owns communication, qualification, negotiation, and closing.
Raynix supports on the marketing side to increase the chance to close
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you need a team with extensive experience in full-funnel ABM that can turn priority accounts into revenue
DON'T RISK
MONTHS ON
GUESSWORK
EXPANSION.
STRATEGY.
ACTIVATION.
THAT’S US
ABM starts with understanding how buyers actually decide
this service is built on real buyer interviews, deep product analysis, and market research. as a result, you get a ready-to-use ABM strategy with clearly defined team composition and tech infrastructure, including the tools and AI systems needed for execution
timeline:
price:
€3,000+
1 month
ABM STRATEGY
a single account-based revenue program that covers new account acquisition, pipeline acceleration, and account expansion in one coordinated motion
this program combines ABM Strategy, Account-Based Acquisition, Pipeline Acceleration, and Account Expansion into one system.
instead of running disconnected initiatives, we operate a single account-based motion that supports priority accounts across the entire buying journey — from first engagement to closed revenue and expansion
timeline:
6–12+ months
price:
custom
FULL-FUNNEL
ABM PROGRAM
build demand inside the right net-new accounts, not across the entire market
this service helps you introduce your product to high-value ICP accounts, activate buying interest across key roles, and move the right companies toward sales-
ready engagement
timeline:
price:
6+ month
€5,000+
/month
ACCOUNT-BASED ACQUISITION
shorten sales cycles and unblock deals that should already be moving
we focus on accounts already showing interest (trials, pipeline deals, or warm prospects) and increase buying momentum by engaging the full buying committee at the right time
timeline:
price:
€4,000+
3+ month
/month
PIPELINE ACCELERATION
turn existing customers into long-term revenue growth
this service helps you identify expansion-ready accounts, support upsells and subscription upgrades, and build visibility across additional teams and stakeholders inside paid customers
timeline:
price:
€3,000+
1 month
/month
ACCOUNT
EXPANSION
SERVICES
MEET OUR
we lead account-based programs built around revenue, prioritization, and long-term growth
LEADERSHIP
TEAM
CEO & CO-FOUNDER
Victoria Kirillova
ABM and go-to-market strategist and outbound consultant focused on helping B2B SaaS teams win and expand high-value accounts.
Supported 40+ companies in...
Supported 40+ companies in building ABM and outbound GTM systems. Secured meetings with brands including Sony Pictures Entertainment, Airbnb, Boston Consulting Group, Domino's, Motorola, Genpact, and more.
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CEO & CO-FOUNDER
Anna Rats
Anna is an expert who specializes in turning ABM strategy into
repeatable execution, from account
prioritization and playbook design to engagement systems aligned with enterprise buying processes.
Drove $1M in revenue for a clien...
Drove $1M in revenue for a client in one year, built two outbound sales departments from scratch, and secured meetings with Fortune 500 companies including Samsung, Hyundai, General Motors, and Harvard Business School.
AND WORK
WITH EXPERTS
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we also offer outstaffed ABM specialists for teams that
need execution support only
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FROM RAYNIX
our work doesn’t live in slides. it lives in pipeline, meetings, and signed deals
CLIENTS
see what ABM success actually looks like
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working with Victoria and the Raynix team made a real difference for us. They approached our GTM strategy with a deep understanding of context, business goals, and internal processes. The analytics were thorough, and their recommendations (especially around refining our ICPs and market priorities) gave us clarity we hadn’t had before.The outcome not only met expectations but, in areas like market research and ICP development, even exceeded them.
From Tatiana Kermach
working with Victoria and the Raynix team made a real difference for us. They approached our GTM strategy with a deep understanding of context, business goals, and internal processes. The analytics were thorough, and their recommendations (especially around refining our ICPs and market priorities) gave us clarity we hadn’t had before.The outcome not only met expectations but, in areas like market research and ICP development, even exceeded them.
From Tatiana Kermach
working with Victoria and the Raynix team made a real difference for us. They approached our GTM strategy with a deep understanding of context, business goals, and internal processes. The analytics were thorough, and their recommendations (especially around refining our ICPs and market priorities) gave us clarity we hadn’t had before.The outcome not only met expectations but, in areas like market research and ICP development, even exceeded them.
From Tatiana Kermach
FAQ
No. ABM makes sense for any B2B SaaS company where part of the ICP includes accounts. with $10k+ ACV, even if the product also serves SMB, mid-market, or self-serve customers
is ABM only for enterprise-only SaaS?
We don’t operate as an external vendor running ad campaigns in isolation. Raynix works inside your team, aligning closely with sales, marketing, and RevOps to build an ABM system that supports revenue across acquisition, pipeline, and expansion
how is Raynix different from a traditional ABM agency?
No. Sales continues to own qualification, negotiation, and closing. On the marketing side, we don’t replace your team but we can support it with embedded, outstaffed ABM roles, either temporarily or on an ongoing basis, depending on your needs and capacity
do you replace our sales or marketing teams?
Yes. If your strategy is already defined, we can support execution by outstaffing specific ABM roles into your team without enrolling in a full program
can we work with Raynix if we already have an ABM strategy?
ABM is not an overnight channel. Early signals such as account engagement and
pipeline movement typically appear within the first few months. Revenue impact
depends on deal size, sales cycles, and expansion timelines, but the goal is to build
a repeatable, long-term growth system rather than quick wins
how long does it take to see results from ABM?
ABM usually involves fewer accounts but deeper work. While it may require
more focus upfront, it often leads to higher ROI because effort is concentrated
on accounts that are more likely to convert and grow over time
is ABM expensive compared to traditional marketing?
We begin with deep onboarding to understand your product, market, ICP, and revenue
goals. From there, we define where ABM fits into your GTM motion and decide which
playbooks —acquisition, pipeline acceleration, or expansion to start with
how do we get started?
